Week 6 Activity 1

 

“Our mission: to inspire and nurture the human spirit – one person, one cup and one neighborhood at a time” ("Our starbucks mission," 2013).

These are the persuasion techniques used in the above Starbucks ad. 

·         Association-coffee and good customer service.  The company associates their coffee to something is of perfect quality. 

·         Flattery-this occurs in a subtle way.  They try to make the customer feel good by appealing to their needs. 

·         Slippery slope- Basically if the customer is not having Starbucks, then he or she will not have an enjoyable beverage. 

While researching the company, I located the mission statement, stated above.  The goal of the company is to satisfy the human spirit and create a community of coffee lovers.  They have been in business since 1971. 

 

Here are some reviews found on Starbucks-

“Bravo!”
— Kansas City Star

“An intriguing and substantial look at what is required to turn around a fading company…. enriched by the insider, generally frank, look he offers and the humanity he expresses.”
— The Globe & Mail

My experience with Starbucks has always been good.  I have received what I ordered and the service is always friendly.  Essentially the company tries to appeal to every type of customer and is willing to even go the extra mile to ensure good quality taste. 

My counter example ad reveals that Starbucks feels if they can’t make your drink to your needs the second time around, then you are not buying your coffee at the right place.  They have many options and offer a satisfying drink. It’s the customers own fault if they choose to buy poorer quality coffee at a competitor’s store.

 

Introduction to media literacy. Retrieved from http://medialiteracyproject.org/sites/default/files/resources/Intro_to_Media_Literacy.pdf

Our starbucks mission statement. (2013). Retrieved from http://www.starbucks.com/about-us/company-information/mission-statement