Reading and Discussion 4

"In sum, the best advertisements use images, jingles, and stories to focus attention on the brand. They are not just creative for creative's sake."

I chose this quote because it sums everything up and also reminds me of great examples of advertising I have seen.  I constantly refer to subway as a good question.  The jingle 5 Dollar Footlong is one of those phrases that will stick in individual's mind for a long time. 

Another advertisement is Burger King's "Have It Your Way!"  What person would not want to go to a place where they can have it their way.  I like how the article reiterates that the companies purposely do the ads the way they are done.  In order to catch viewers' attention, it is important to address issues connected to them.  The two companies I mentioned have successfully, I feel, lured consumers in.

Here is my link to a “good” advertisement.

This ad works by playing an upbeat song to draw viewers in.  Also it is about a specific car the Kia Soul.  Even though I am not a Soul person, I like this ad and I would actually test drive since the potential is “Totally Transformed”.

What reasons for teaching media literacy resonate with you? Why?

One reason I think it is important is because students need to be aware of what media tries to portray.  We as a society tend to get pulled into media and not realize if we are presented with the truth or misconceptions about the topic being addressed.  Another reason is because students need to know how to address and display themselves to the public.  Kids should know ways to make people understand what they want to share. 

Why is media production important for teaching media literacy? What are the challenges?

If students had the opportunity to create media in a safe and constructive environment, then they can learn proper ways to present information.  They can also learn eye-catching activities that can be used in the future.  One challenge would be the availability of technology and the rights to use it. 

How did the deconstruction and creation of a magazine cover address the 4 key concepts of media literacy programs? Give specific examples.

1.       Messages are constructed: We were given the opportunity to create messages about us and our lifestyles. 

2.       Messages are representations of the world: The deconstruction activity involved taking apart a magazine cover that addressed a famous actor, Arnold Schwarzenegger. 

3.       Messages have economic and political purposes and contexts:  The purpose of the magazines about Arnold was to show him in a movie and to show him as a governor of a state. 

4.       Individuals create meaning in media messages through interpretation: Each person has a different view on media-presented material. This freedom can open to individual interpretations of the message being displayed.

Explore the Common Core Standards and find three standards that media literacy would help you address in your content area or interest.

CCSS.Math.Practice.MP1 Make sense of problems and persevere in solving them.

CCSS.Math.Practice.MP5 Use appropriate tools strategically.

CCSS.Math.Content.8.SP.A.4 Understand that patterns of association can also be seen in bivariate categorical data by displaying frequencies and relative frequencies in a two-way table.